Adam Groffman is a prolific writer and publisher known for crafting impactful B2B content, thought leadership, brand editorial content, and unique & insightful travel journalism.
B2B Content
Thought Leadership, Case Studies, White Papers, & Data Reports
- Industry report (PDF): The Future of Video Streaming: Predictions for the Year Ahead
- Industry report (PDF): Video Best Practices for the 2021 Q4 Holiday Shopping Season
- White paper (PDF): Why Video Engagement is Essential for Every Publisher
- Data-driven blog: Top Food & Drink Contextual Advertising Segments
- Case study: How Der Spiegel uses AVOD & Live Streams to Grow their Audience
- Case study: How a Jazz Club is Bringing Jazz Worldwide with Innovative Live Streaming
- Industry report (PDF): Video Industry Insights for Digital Broadcasters
Editorial
O&O Brand Content & Freelance Travel Journalism
- Travel+Leisure: LGBTQ Guide to Medellin
- JW Player: 5 Benefits of Live Streaming Your Retail & Ecommerce Content Online
- National Geographic: The Best Things To Do in Ljubljana, Slovenia
- Travel+Leisure: From the World’s Most Iconic Clubs to Historic Monuments, Here’s What Every LGBT Traveler Should Do in Berlin (Video)
- The Guardian: Gay Berlin: a guide to clubs, bars, culture and drag shows
- Details Magazine: Hamburg for Creatives: A Look into Hamburg’s Tech Startup Scene
- The Advocate: Connecting Communities – How to Manage Your Finances
- Orbitz Travel Blog: Beyond the guide book: The 10 best things to do in Tel Aviv
- Travels of Adam Blog: A Graphic Design History of the London Underground
Content Strategy
Work as a brand editor & content marketing strategy
- Eating Europe: Top 10 UK Foods to Try – syndicated to Insider, Culture Trip, & more
- MyPostcard: 9 Insane Post Fun Facts That You Definitely Don’t Know
- Expedia: LGBTQ+ Travel Tips for World Pride in NYC & recurring LGBTQ travel series in German for Expedia.de
- OUT Magazine branded content: Campaigns for Chase, Vienna Tourism, US Bank, and others. See author directory here.
- GayTravel.com: Wrote 100+ new travel guides, optimized for SEO
- NomadicMatt.com: Edited a series of 20+ destination guides for accuracy and relevance
Published Books
Guidebook author & map creator
Fodor’s Berlin Guidebook
Fodor’s Germany Guidebook
Walk This Way – Queer Berlin Map & Guide